A brand identity with a touch of playfulness tempered by professional aesthetics to ensure expertise is always reflected.
Pronins, as the name suggests, is an offshoot of the umbrella brand Pronova. It has its own typography based on the Pronova typography and a flexible and cheerful icon system, that arise out of a playful use of the letter P.
Inspired by the clinic’s architecture, the brand vision comes to life in situ, representing the core values of expertise, cutting-edge technology, and a caring atmosphere designed for children, right down to the last detail.
Rooted in professionalism, integrity, and precision, the approach ensures that every young patient feels welcomed and cared for.
This strategic alignment of brand and architectural design not only elevates Pronins’ market presence but also adds to the overall patient experience, creating a lasting and positive impression.