The Club de Hielo was once one of Mallorca’s iconic buildings in Palmanova, Calvià, dating from the 70s.
It was then highly modern and well-known shopping and leisure centre. As such, we wanted to maintain this part of its history in the identity, while giving it a fresh updated feel.
Today, with the Club functioning as a restaurant and swimming pool, it’s a great option for people looking for a casual dining experience, combined with the chance of a dip in the pool, whenever one feels like it.
Thus, it was important for the design to feel playful and fun to transmit this spontaneous aspect of the brand, especially reflected in the use of illustration.